A/Z
Ch. 07 — Case Filespg. 177

[ CASE FILES — abridged ]

The receipts.

Case files from real clients, in the format I actually keep them — weekly training log, specific numbers, one voice memo pulled from the check-in. No before-and-afters staged for the camera. No filters. Just the log.

CASE 001 · SIGNAL

A.

Engagement: 3.5 months

20 lb lost. 20 lb of confidence gained.

[ WEEKLY LOG ]

W01Bodyweight baseline. Prep template installed. First trap bar deadlift: 95 lb ×5.
W03Sleep up 42 min/night average. First unbroken Sunday prep.
W06Waist -1.5". Bodyweight -8 lb. Confidence at the mirror: quietly back.
W10Trap bar 135 ×5. Started walking taller before she noticed.
W14Bodyweight -20 lb. Trap bar 155 ×5. Resting HR -11 bpm.

[ VOICE MEMO — pulled from check-in ]

"He was the first coach who did not sell me a shortcut. I trusted the process. His process. And it trusted me back."

CASE 002 · OPERATOR

M.

Engagement: 6 months

From weekend warrior to sustainable athlete.

[ WEEKLY LOG ]

M01Full-life audit: 5 hrs sleep, 3 sessions/week inconsistent, no nutrition structure.
M02Strength block opens. Squat 185 ×5. Sleep target set at 7 hrs, hit 5/7.
M03Conditioning block. 5K time drops from 28:40 to 24:10.
M04Physique block. Bodyweight recomposition — lost 6 lb fat, gained 3 lb lean.
M06Peak. Squat 275 ×5. Sleep 7.4 hr avg. First six-month streak of his adult life.

[ VOICE MEMO — pulled from check-in ]

"The program did not make me an athlete. It made me the person who could keep being one."

CASE 003 · CORPORATE

The Team

Engagement: 1 quarter

22 employees. 1 quarter. A different Monday.

[ WEEKLY LOG ]

Q1Kickoff assessment. 22 employees enrolled. Average energy score 4.2/10.
Q1 · MidWeekly on-camera sessions launched. Participation held at 78%.
Q2Individual check-ins run. Nutrition templates issued to whole team.
Q2 · EndEnergy score up to 7.1/10. Sick days down 34%. Leadership renewed for year.

[ VOICE MEMO — pulled from check-in ]

"Monday looks different now. We stopped treating wellness like a perk and started treating it like infrastructure."

100%

Clients who kept Sunday prep past month 2

0

Prices published — every plan is custom

8–12wk

Visible results, honestly stated

1g/lb

Protein target, non-negotiable

[ YOUR CASE FILE ]

The next entry is yours.

Start the file →